Overview

The Waterloo Undergraduate Student Association (WUSA) is the official voice and legal representative of undergrad students at UWaterloo. A not-for-profit, student-led advocacy organization has provided undergrads with the services and support they need to reach their academic goals and make the most of their Waterloo experience.

"Our mission is to serve, empower, and represent the undergraduate students of the University of Waterloo."

My Role

As a graphic designer working wth WUSA, I handled the ideation and creation of many promotional and informative materials. Ranging from massive printed banners & campaigns, social media posts, designing brand guidelines, editorial design, and even web UI design.

WUSA works in association with many different student services, business, and clubs. Each with their own unique branding and guidelines. I work particularly hard to emulate the correct overall look of each brand and incorporate new elements to elevate their look.