Tyler Tewari (2021)
Branding & Graphic Design
Overview
First Impressions are everything! This project entails a custom designed cohesive brand identity, branding guidelines, mockups, a personalized poster, and a short animated gif to match the personality, skills, interests, and visual preferences of my client.
Objective
My overarching goal for this project was to create unique branding, style guide, and mockups, that would not only reflect the client's personality, and origins, but also be distinctive and recognizable amongst the sea of oftentimes monotonous logos.
Research Process
Interview
First Impressions are everything! This project entails a custom designed cohesive brand identity, branding guidelines, mockups, a personalized poster, and a short animated gif to match the personality, skills, interests, and visual preferences of my client.
Methodology
By utilizing a casual interviewing approach, I asked specific questions to gauge the following:
• Visual aesthetics
• Passions
• Past-times
• Geo-location
• Culture
• Hobbies
Ideation ✦
Concept Moodboard
Compiling my notes and other personal details I learned about my client to curate a mood board which would help me move towards creating a recognizable brand for her. This included curating possible colour palettes, visual elements, and exploring typography. Heavily inspired by the natural beauty of Trinidad's landscape, in contrast with the bustling nature of the carnival festival, I compiled imagery that was symbolic to my client.At this stage, I began to sketch out some potential logos as well. Which ultimately would help define my designs and aesthetics for this project moving forward.
Poster
I wanted to encapsulate more than what I could fit into a single logo, so the decision to create a matching poster to exhibit her love for nature, Japanese culture, and for the Japanese animation studio, Studio Ghibli. As well as her love for dragons, as she mentioned during our interview that she has always wanted a dragon tattoo.
✦ Building & Refinement
Sketches
Building off of all my research and my mood board. I was able to brainstorm and sketch any potential logos and imagery that I felt encapsulated Tyler's brand. I knew I wanted to incorporate elements from her interests and home town in the tropical area of Trinidad and Tobago, such as national flowers, native plants, oceanic elements, famous sceneries..and of course, the annual carnival festival.
Typography
Logo
The font I chose needed to be easy-going and natural with hints of sophistication and boldness to embody the brand of my client. I explored fonts that resembled handwriting, and walked the line between having rough edges but also elegance & spirit.
Poster
Heavily leaning into my client's love for Japanese culture and astrology, I chose a calligraphy style font that made English letters resemble Japanese Kanji and incorporated my client's nickname, Ty the Pisces.
Building & Refinement
Sketches
Building off of all my research and my mood board. I was able to brainstorm and sketch any potential logos and imagery that I felt encapsulated Tyler's brand. I knew I wanted to incorporate elements from her interests and home town in the tropical area of Trinidad and Tobago, such as national flowers, native plants, oceanic elements, famous sceneries..and of course, the annual carnival festival.
Typography
Logo
The font I chose needed to be easy-going and natural with hints of sophistication and boldness to embody the brand of my client. I explored fonts that resembled handwriting, and walked the line between having rough edges but also elegance & spirit.
Poster
Heavily leaning into my client's love for Japanese culture and astrology, I chose a calligraphy style font that made English letters resemble Japanese Kanji and incorporated my client's nickname, Ty the Pisces.
Putting it all Together
Logo Design: Scalability is key
Brand Guidelines: Spread
Branded Poster
Logo: Microanimation
